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Google-Ads-Video Latest Mock Exam - Valid Google-Ads-Video Test Online

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Google Ads Video Professional Assessment Exam Sample Questions (Q17-Q22):

NEW QUESTION # 17
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

A. Layer as many audience types as possible within the same ad group.
B. Use 10 to 15 of the best-converting keywords from their Search campaigns.
C. Combine their Custom Audiences with Demographic Audiences in the same ad group.
D. Use five of their best-converting placements from their Display campaigns.

Answer: B

Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.

NEW QUESTION # 18
Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

A. Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
B. Because inflation could result in the budget depleting faster without increasing unique reach.
C. Because inflation will likely result in the targeting of irrelevant demographics and placements.
D. Because inflation might cause too many impressions of the same ads to serve to the same users.

Answer: D

Explanation:
A: Because inflation might cause too many impressions of the same ads to serve to the same users.
Inflating the tCPM bid can lead to excessive frequency, where the same users see your ads too many times, resulting in ad fatigue and potential annoyance.
While option B is also a potential issue, option A is the primary reason to avoid inflating tCPM.

NEW QUESTION # 19
An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

A. Add skippable in stream ads
B. Change the frequency settings
C. Add Contextual audiences
D. Change the bid strategy to CPM

Answer: B

Explanation:
B: Change the frequency settings
By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.
This is the best way to increase delivery.

NEW QUESTION # 20
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A. You should compare video ad interactions against the timing of completed sales.
B. You should extend the conversion window to be longer.
C. You should send a survey to existing customers asking about their checkout experience.
D. You should ask store visitors where they heard about your company.

Answer: B

Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

NEW QUESTION # 21
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?

A. Build a list of relevant keywords.
B. Install a video code on their website.
C. Prepare a manual bidding strategy.
D. Link Google Ads to their YouTube channel.

Answer: D

Explanation:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.

NEW QUESTION # 22
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Jacob Reed Jacob Reed

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